Targeting my audience [30-49]

AUDIENCE RESEARCH: COMPONENT 3:

MEDIA LANGUAGE:

The target audience of 30-49 year olds share many variations of preferences with movies and advertisements, there's the difference between a middle aged male and middle aged woman preferences, differences of religions and beliefs, different fields of work, their family orientation etc. All these many things possibly affecting what attracts them to a media text. Once reaching a certain age it's possibly not as interesting watching high school romance dramas or possibly even some horrors although all genres will have a variation of an audience. I think to attract a wiser eye of our targeted audience there could be use of a more subtle editing not so flashy and exaggerated. Not an overwhelming cover drowning in bright colours and many young actors but possibly something with a landscape on the cover and key iconic actors. A you get older you value your time a lot more so i think they would be selective and be sure they are watching something worthwhile and possibly factual or relatable, or by a famous director which they've known to be good before for example Quentin Tarintino a well known director and producer that I can imagine would attract this age range.

Certain things in the media language that might attract them being his name standing out on the cover, simply seeing all the main actors and hinting to genre with the costume and iconography of weapons furthermore the colour red connoting danger and blood. Giving them an instant insight into what the movie will possibly entail and not having too much text but showing who and when which is all they need to know. Whereas ‘once upon a time in hollywood’ does have a bit more going on in the cover but once again you see Quentin Tarintino’s name along the top, then clearly giving close-ups of the key actors who all have big fan bases over a wide age variation due to the different genres they've starred in and how long they've been in the limelight and i could imagine many middle aged women being attracted to Leonardo D’caprio and Brad pitt while Males probably attracted by Margot Robbie. The simplistic colours not giving too much away but giving enough to invite an audience and the mini images possibly showing more towards the Genre.Media language will be used to atrac my 30-49 audience with the use of technical codes such as; cinematography camera angles and shots revealing relations, tension etc while also highlighting the lighting and presents the negative aspects in low-key lighting this also exposing the genre through the darkness and shots captured enhancing narrative ultimately enhancing story through the visual codes. Editing should be precise and neat not overly flashy as for an older demographic they will appreciate the narrative more and enjoy focusing on that. The Genre of the thriller romance is revealed in all visuals as well as the narrative and I will have a scene of revelation at the end which will ultimately be in dark lighting and cut in a way subverting our expectations.

REPRESENTATION:

Representation to a middle aged audience i would assume is of bigger value as they are possibly more intrigued by films with some form of meaning and films they can take something from, or a focus on something they feel strongly towards. An example of what kind of representations would attract them could be ‘The Hateful Eight’ Presents 8 actors all positioned in a line but in a way hinting to the genre through the iconography of guns and their costume of layers big coats only the central actor Samuel L Jackson being in a shirt possibly alluding to his dominant role in the film. Furthermore there's a woman lined up with the males which could be seen as unusual for the genre however is also progressive and the fact she is involved in the line and costume gives them the same level of authority and purpose in the film which could attract an older audience as its something noticeable to people who have grown up seeing constant issues with sexism which is an issue women of all ages feel a certain way towards.The use of visual codes and technical codes ultimately construct a representation of the older demographic and subverting that with the use of narrative as you will hear a voice over of the mourning while it's revealed at the end it was all an act. The thriller genre represented through the media language throughout. Also the mode of address clearly targeting the 30-49 audience and ultimately utilising what topics I chose to highlight in order to grab their attention more than a younger demographic. 

INDUSTRIES:

Universal and Columbia are big film companies which release big blockbuster movies. Columbia was founded in 1918 while Universal was founded and started up 30th april 1912 so they have been around for years and years and have produced thousands of amazing films that were big hits for all age ranges. The middle aged audience possibly take interest in blockbuster movies as they target wider audiences and are advertised everywhere so in the day to day life they possibly find themselves seeing it alot more being to and from their work and big film companies often go the extra mile for advertisements so you may see billboards etc.

AUDIENCE:

The target audience is 30-49 and I think in this age gangs there is a lot of variety in lifestyles and preferences so I will be making a survey and interviewing a few members that fit the criteria. I will ask questions such as :

What is your favourite movie genre? 

What attracts you to a film more the main actors or the director?

What makes a movie memorable to you?

What attracts you to a movie cover? 

Do you often buy the DVD of your favourite movies?